Every year, Samsung unveils its latest smartphones in January or February and when Black Friday is here, the company takes the opportunity to clear out its stock. This year, the offer on the Galaxy S24 Ultra is unprecedented and surpassing previous deals.

Previously marked down by no more than $420, the state-of-the-art Galaxy S24 Ultra is now on sale at an unprecedented $470 discount with 512GB storage as part of a new and improved Samsung Store Black Friday offer.

The FE’s 6.7-inch screen is the same size as the one in the S24 Plus, but it comes with a lower 1080p resolution, which isn’t quite enough for a panel this size to remain crisp. It comes with 128GB of storage and 8GB of RAM as standard, along with three rear cameras: a 50-megapixel main, an 8-megapixel 3x telephoto, and a 12-megapixel telephoto.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Black Friday is well and truly underway, with deals available on almost all of the best Samsung phones. Indeed, one of the best Black Friday deals I've seen so far has to be this hefty discount on the Samsung Galaxy S24 Plus, which sinks its price to just £729 – that's less than the standard S24 at full price!

The Galaxy S24+ with 256GB of storage is also available at discounted prices at this year's Black Friday. This fella is just as brilliant as its Ultra relative, though it sports a slightly smaller 6.7-inch Dynamic AMOLED 2X display. Get your Snapdragon 8 Gen 3 for Galaxy-powered phone and save $249 at Amazon!

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The Samsung Galaxy S24 Ultra is available for Rs 99,500 after a Rs 25,000 discount, with further offers reducing it to Rs 71,950.