Every year, Samsung unveils its latest smartphones in January or February and when Black Friday is here, the company takes the opportunity to clear out its stock. This year, the offer on the Galaxy S24 Ultra is unprecedented and surpassing previous deals.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Using this Black Friday deal at the official Samsung site, you can either get an unlocked 512GB device for $950 without a trade (a record-low) or a device for as little as $499 with the trade. In the former case, today's discount at Samsung is a whole $100 better than Amazon's cheapest price for a 512GB model, so it's absolutely worth checking out.

Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.

SAVE $350: As of Nov. 22, the Samsung Galaxy S24 Ultra (256GB) is marked down to $949.99 at Amazon for Black Friday. That’s 27% off its list price of $1,299.99.

Samsung Galaxy devices are among the best Android phones around, with the S24 and S24 Ultra leading the way. Both deliver powerhouse performance and come equipped with displays, while photo-taking is given a boost via improvements Samsung has made to its image processing technology.

The Samsung Galaxy S24 Ultra is available for Rs 99,500 after a Rs 25,000 discount, with further offers reducing it to Rs 71,950.