Imagine you’re about to choose a house for you and your family. You have two options: a standard house from a residential ...

Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

Discover how to find high-value mobile gaming users. Learn strategies to balance marketing costs, user value, and revenue ...

Despite a whirlwind of unpredictable challenges from pandemic disruption to economic shocks and multiple privacy changes, it seems the app space is now on steadier ground. In late 2023, two-thirds (65 ...

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

This guide will cover everything from being a pin submit affiliate, how you stand to benefit from getting involved, and how to choose the best pin submit affiliate networks. Pin submit affiliate ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...