Imagine you’re about to choose a house for you and your family. You have two options: a standard house from a residential ...

Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

Discover how to find high-value mobile gaming users. Learn strategies to balance marketing costs, user value, and revenue ...

Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Despite a whirlwind of unpredictable challenges from pandemic disruption to economic shocks and multiple privacy changes, it seems the app space is now on steadier ground. In late 2023, two-thirds (65 ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...